Identity
Naming, Visual identity, Brand systems
A considered scope, agreed together.
For a visual identity, publication or website that needs a clear direction. Start with the audience, the material and the decision you need to make.
What could the work include?
These are possible areas of work. Deliverables belong in a project-specific agreement.
Editorial
Publications, Art direction, Print design
Digital
Website direction, Interface design, Digital identity
How a project takes shape.
Scope, fees, timing, review rounds and delivery responsibilities need confirmation before work starts. Capacity is confirmed individually; this page reserves no start date.
- 01
Find the signal.
Start with what you are making, who it is for and what needs to change. A useful brief makes room for the right questions.
- 02
Give it a form.
Explore a clear direction through type, image and composition. Discuss the choices in context, before extending them into a system.
- 03
Make it hold together.
Develop the agreed direction across the relevant surfaces. The scope, deliverables and timing belong in a written agreement.
Bring a short starting note.
Describe who it is for, what needs attention, the surfaces you need and any timing or budget constraints. Identify existing material, permissions and who will approve the work.
Production, printing, specialist work, ongoing support and rights transfer need their own agreed scope. The studies are original concepts, not commissioned client results.